Large manufacturer increases B2B sales and stays nimble to shifting customer demands with powerful, easy-to-use eCommerce platform.

MINNEAPOLIS, MN, October 25, 2022 /24-7PressRelease/ — Channel Software, an industry-leading provider of purpose-built B2B eCommerce software, has published a new case study detailing how Imperial Pools has increased its B2B sales with the Channel Software CSX eCommerce platform. Imperial Pools is North America’s oldest and largest privately owned manufacturer and distributor of best-in-class steel and polymer inground pool kits and related products.

To better serve a growing B2B customer base, Imperial Pools selected Channel Software’s CSX eCommerce B2B platform for its new B2B eCommerce website. With the ability to smoothly integrate with any ERP, Channel Software offers robust tools and a responsive design, giving B2B companies easier website management and a superior customer shopping experience.

With a purpose-built B2B website, Imperial Pools’ customers gained flexible ordering options, on-demand pricing lists, and the ability to control their employee logins for better security. Most recently, Imperial Pools implemented a coupon feature that enables them to pass cost savings from suppliers along to customers.

“Channel Software worked closely with us to build the site that our customers wanted. We got the functionality we needed, with the support we wanted, at a price that was fair,” said Tammy Smith, Imperial Pools’ web administrator. “Our customers are thrilled with how convenient the website is to navigate and use.”

“Imperial Pools has stayed nimble and responsive to their customers’ eCommerce needs, and that’s been no small feat in recent years,” said Curt Olson, president of Channel Software. “We’re thrilled to support their growth and we look forward to continuing our partnership as we implement additional functionality that meets their evolving needs.”

Read the complete Imperial Pools case study.

About Imperial Pools
Founded as a small retail pool company in 1959, Imperial Pools is now North America’s oldest and largest privately owned manufacturer and distributor of best-in-class steel and polymer inground pool kits. The company also manufactures one-piece thermoformed steps and interior pool finishes for inground pools and aboveground pools. Experienced staff is committed to delivering top-quality brands to homeowners and serving as a one-stop resource for pool and spa professionals. For more information, visit

About Channel Software
Channel Software strives to be the leading provider of integrated, B2B eCommerce software and services enabling companies of all sizes to increase sales, optimize their technology investment, and strengthen customer relationships. Since 2001, our CSX eCommerce software architecture and its powerful software logic have been serving the complicated B2B eCommerce needs of forward-thinking distributors and manufacturers. For over 20 years our suite of eCommerce software products and tools has helped define the B2B eCommerce category as it exists today. Learn more at

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