Small distributor gets big sales opportunities with a new B2B eCommerce site.

MINNEAPOLIS, MN, September 27, 2022 /24-7PressRelease/ — Channel Software, an industry-leading provider of purpose-built B2B eCommerce software, announced in a new case study that Perry Mill Supply has earned significant new sales opportunities as a result of its B2B eCommerce website built on the CSX eCommerce platform. Perry Mill Supply is a distributor of manufacturing and construction products, serving customers in Ohio, Pennsylvania, and New York.

Competition is cut-throat in distribution, and Perry Mill needed to give customers a fast, easy way to purchase online. The company selected Channel Software’s CSX eCommerce B2B platform. With the ability to smoothly integrate with any ERP, Channel Software features robust tools and a responsive design, giving B2B companies easier website management and a superior customer shopping experience.

The new site provides visibility into inventory quantities and pricing, helping customers shop smarter. In addition, tight integration with one of Perry Mill’s large suppliers has given customers a real-time view of inventory availability. As a result, backorders have decreased, as well as customer calls and emails about inventory and pricing. Order automation has helped lower costs and support growth – all without adding staff.

Due to a more flexible and detailed website, Perry Mill has been able to better market the service side of its business. The company has received inquiries that originate outside of its typical territory, and it has become a master distributor of a new product line due to the manufacturer’s visit to the Perry Mill website.

“This expansion of business has been impactful,” said Michael Hobbs, operations manager at Perry Mill Supply. “We wanted to match the big competitors with a great website, and we’ve achieved that with this platform. We got more than we expected. The website is selling more than products and services… it’s selling us.”

“It’s exciting to be a part of the growth Perry Mill Supply is generating with their online presence,” said Curt Olson, president of Channel Software. “We believe it’s more important than ever for B2B companies to utilize purpose-built B2B eCommerce technology that fits their way of doing business and their way of serving customers.”

Read the full Perry Mill Supply case study.

About Perry Mill Supply
Perry Mill Supply is a distributor of manufacturing and construction products, serving customers since 1913. A family-owned small business, Perry Mill continuously reinvents itself to stay nimble and responsive to changing times and customer needs. In addition to manufacturing and construction products, the company offers a wide range of services, including inventory management, asset management, and more. Perry Mill serves customers located primarily in northeastern Ohio, northwestern Pennsylvania, and southwestern New York. For more information, visit

About Channel Software
Channel Software strives to be the leading provider of integrated, B2B eCommerce software and services enabling companies of all sizes to increase sales, optimize their technology investment, and strengthen customer relationships. Since 2001, our CSX eCommerce software architecture and its powerful software logic have been serving the complicated B2B eCommerce needs of forward-thinking distributors and manufacturers. For over 20 years our suite of eCommerce software products and tools has helped define the B2B eCommerce category as it exists today. Learn more at

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