Challenger Brand Continues to Innovate with Healthy, Gluten-Free, Protein-Packed Breakfasts

ST. LOUIS, MO, April 19, 2022 /24-7PressRelease/ — Year after year, Start Right ups their game with the introduction of new, on-trend breakfast sandwich flavors. The newest variety is uses Plant-Based Breakfast Sausage, and is launching in Wegman’s Natural Grocer chain in April. This 4th SKU is handcrafted with Beyond Meat® plant-based sausage alongside a whole egg patty and surrounded by two delicious, gluten-free maple-flavored waffles. That’s breakfast solved in just 2 minutes.

“We keep our eye on the latest trends and of course we get a lot of suggestions of what products to make next,” says Start Right co-founder Clint Matthews. Plant-based is one of the hottest trends and the duo wanted to create something truly special for those consumers. Co-founder Kyle Rood chimes in, “We focused on finding not just any plant-based sausage, but one that is simply delicious. We found the perfect solution from Beyond Meat®.”

Start Right creates their unique, protein-packed Waffle Bun at their headquarters in St. Louis on custom machinery. The sweet waffle bun they created is the perfect complement to the deliciously seasoned meatless sausage patty. A satisfying and nutritious, gluten-free breakfast with 18g of protein, clean ingredients, and just 300 calories. Whether heated in the microwave, or toasting the waffles separately, Breakfast is Solved in just 2 minutes!

Start Right’s Plant-Based Sausage with Egg can be found at Wegman’s for $6.99 per 2-count box. Start Right’s three other delicious varieties – Chicken & Waffles, Sausage & Egg and Turkey Sausage & Egg White Sliders – are available at select retailers nationwide for $5.99 per 2-count box.

About Start Right Foods
Start Right makes protein-packed breakfasts perfect for a fit and active lifestyle. They balance wholesome nutrition with phenomenal flavor to create unique options the whole family will love! With background in college athletics, the founders of Start Right Foods saw a need for protein-rich breakfast meals that went beyond protein bars or shakes. Rather than creating a niche new product, Start Right re-imagines traditional breakfast staples as powerhouse nutritional meals that bring all the flavor and familiarity consumers crave with the filling, protein-rich and natural ingredients they are seeking. They aim to meet consumers where they are and encourage a healthier lifestyle by making their morning choice a simple one.

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