Establishing A Continental Alliance To Produce Hits and Chart busters
LOS ANGELES, CA, August 03, 2022 /24-7PressRelease/ — Afro Icons, a division of Iconic Media Company, today announced the planned launch of their Iconic Records Label to be headquartered in Accra, Ghana and Johannesburg, South Africa, later this fall.
Over the past two and a half years, Afro Icons has launched successful music initiatives built around their iconic brand and amazing artists. Not to mention, initiatives that have re-energized the Afrobeats fan base and the global music community at large. Iconic Records is the next major step in contributing to the evolution of collaborative artist partnerships.
Iconic Records will work with Afrobeats artists to produce, record, and promote their music to fans in the African diaspora across the globe. “Launching a record label that is in service to our artists is the natural evolution of our history. We will work with artists to capture, record and promote their music under an artist friendly partnership,” says Nii Yalley, Brand President, Afro Icons. “Iconic Records will keep all of us in our ‘artist first’ culture to ensure that we maintain our engagement and connection to music. We are excited to launch Iconic Records, and will soon announce a label partnership with Universal Music.”
“It’s an honor to be the first release on the new Iconic Records label,” says new artist Raz Gotti. “It’s a zenith in our partnership for sure and having worked so closely with Iconic producers for so long, I know this will be a label that genuinely supports Afrobeats artists creatively and helps us tell our story.” Gotti’s first single, ‘Assure’ is set to drop on October 1st.
“Partnering with Iconic Records and the team at Afro Icons presents an exciting and unique opportunity to explore new ideas for marketing and promoting an Afrobeats record,” adds Zanzeke Makela, head of Marketing at Iconic Media Company. “It shows a real commitment on the part of Afro Icons towards the artist community, and it will serve as a model for future Afrobeats music releases. Working with Nii Yalley and the Afro Icons team has provided a fresh approach to how we can support an album release.”
AFRO ICONS is a hybrid platform celebrating the most exciting established and emerging Afrobeats Artists, storytellers, filmmakers and culture creators from across Africa. The Brand was founded as a branch of the Iconic Media Group of companies, and is a major player in the music marketing and emerging Artist promotions space in Africa.
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