New CARE portfolio of services and market research to provide insights on business and technology

BEND, OR, October 03, 2022 /24-7PressRelease/ — Ventana Research announces the introduction of new market research and coverage of 12 vertical industries that include the automotive, banking, consumer products, financial services, food and beverage, healthcare, hospitality, insurance, manufacturing, media and entertainment, real estate, and retail industries. Ventana Research is a leading market research and advisory services firm, providing expert guidance to help organizations manage and optimize performance to become more efficient and effective. Our unparalleled insights and best practices guidance are based on our rigorous research-based benchmarking of people, processes, information, and technology across business and IT functions worldwide.

The introduction of vertical industries, from two decades of research, advances the firm’s CARE (consulting, advisory, research, education) portfolio of products and services to provide more value to clients of the firm. A new gallery of industry research insights and products will include assertions, charts, and industry perspectives, and new industry advisory and industry briefings will expand the firm’s world-class Ventana On-Demand service with our vertical industry offering. In addition, our tailored approach to digital content will infuse our Vertical Industry Research in our Education products to support the conversations and dialogue required by industries. Our coverage of hundreds of technology vendors through our analyst and research teams will help ensure relevant and timely industry insights from the firm.

“The dramatic shift in investments and products by the technology industry shows innovation in applications and technology that are more specific to vertical industry challenges and opportunities across business processes,” said Mark Smith, CEO and Chief Research Officer at Ventana Research. “The existing technology analyst industry has become insignificant and stale in its approach to vertical industries. Our modern and insightful approach is innovating and built on 20 years of expertise, experience, and market research to cultivate these new services and meet the evolving needs of the industry.”

Ventana Research provides clients with assessment and guidance on the shifting market landscape and direction of vertical industries to support the optimization of business and technology investments. Organizations that are clients will enjoy richer insights and education through their portfolio of products. Investment firms looking to enrich their portfolio of existing companies and investments in new companies will have a better context of their market potential. Technology vendors will have a portfolio of vertical industry insights to gain advice and digital education to engage organizations and buyers in the context they expect.

Our Ventana On-Demand (VOD) service for Vertical Industries helps clients understand market trends within a defined vertical industry. A client portal provides self-service access to scheduling time with our industry analysts, immediate access to education and market research, and the ability to leverage our expertise and experience to optimize your industry strategy and improve operations across your entire organization.

If you are interested in learning more about our portfolio of services for vertical industries, including our Ventana On-Demand service, please click here.

About Ventana Research

Ventana Research is the most authoritative and respected market research and technology advisory services firm. We provide insight and expert guidance on mainstream and disruptive technologies through a unique set of research-based offerings including benchmark research and technology evaluation assessments, education workshops, and our research and advisory services, Ventana On-Demand. Our unparalleled understanding of the role of technology in optimizing business processes and performance and our best practices guidance are rooted in our rigorous research-based benchmarking of people, processes, information, and technology across business and IT functions in every industry. This benchmark research, market coverage and in-depth knowledge of hundreds of technology providers means we can deliver education and expertise to our clients to increase the value they derive from technology investments while reducing time, cost, and risk.

Ventana Research provides the most comprehensive analyst and market coverage in the industry; business and IT professionals worldwide are members of our community and benefit from Ventana Research’s insights, as do highly regarded media and association partners around the globe. Our views and analyses are distributed daily through blogs and social media channels including Twitter, Facebook, and LinkedIn. To learn how Ventana Research advances the maturity of organizations’ use of information and technology through benchmark research, education, and advisory services, visit

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