DigitalGift, an apocket service, released a blog post detailing the different types, tiers, rewards and benefits of digital loyalty programs.

ATLANTA, GA, December 15, 2022 /24-7PressRelease/ — The guide is part of DigitalGift’s ongoing mission to help brands both large and small stand out in a competitive business landscape while offering new and innovative ways to connect with consumers.

Loyalty Program Goals

Loyalty programs are designed to encourage customers to continue doing business with a company while building a meaningful buying experience. By offering perks and rewards like exclusive products, special offers, and giveaways for a customer’s loyalty and frequent purchases, businesses can keep existing customers coming back while also attracting new ones.

DigitalGift provides a history of customer loyalty programs, and how companies can leverage digital loyalty programs to boost revenue, drive customer retention and build new relationships — without the inconvenience of using cards or plastic.

Traditional vs Modern Loyalty Programs

Traditional card-based loyalty programs have ruled the marketplace for decades, allowing consumers to exchange a completed physical card for incentives like discounts, free items, or other prizes. Historically, it was easy to gauge the success of these programs through a company’s POS system or punch system. Today, this method can present challenges and a lack of customer engagement in an increasingly digital world.

“App-based rewards programs also meet customer expectations, because most businesses today have made the switch to digital solutions,” the guide explains.

The guide explores how digital and app-based loyalty programs can help companies learn more about their customers by gathering data, assisting in customer segmentation, and personalizing loyalty experiences.

Learn more about customer loyalty programs, and how apocket is revolutionizing the customer and merchant relationship. Read the full guide: The Comprehensive Guide to Customer Loyalty Programs

apocket empowers both consumers and merchants to do business virtually. The digital wallet, apocket app, and services are built around patented technology that sets apocket apart in the competitive digital marketplace. The Super App allows consumers to completely eliminate the need for physical gift cards all while offering the perfect gifting solution – perfectly personalized. This technology allows merchants to accept any kind of payment seamlessly, and create marketing programs that are customizable, highly targeted, and affordable. You can find The digital wallet app in both the App Store and Google Play.

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